Booked Out builds your sales system — who to sell to, what to say, the process and the outreach — then hands it over, so your business can sell without you in every conversation.
In a founder-led business, it almost always shows up in one of these four ways.
No defined ideal customer, so every deal is a custom pitch. Nothing repeats, and nothing compounds.
The message lives in the founder's head. It can't be tested, improved or handed to anyone else.
Email only, no follow-up sequence. LinkedIn and the phone get used when someone remembers.
Hired on gut feel, with no scorecard, no ramp plan and no system to step into. Six months lost.
Most consultants leave you a strategy document. Booked Out leaves you a working sales motion: a defined buyer, a message tested on real prospects, a process your CRM enforces, and a multichannel sequence someone can run on Monday morning.
The approach comes from building outbound from zero inside startups — no ideal customer profile, no messaging and no pipeline on day one — and leaving behind a motion the rest of the team could run. That's the same work, done for your business.
No retainer required to start. No hand-off to junior staff.
Strategy is worthless unsent. If you'd rather have the sequences run than handed over, we run them — with a three-month minimum, because outbound shorter than that is a coin toss, not a test.
The Go-To-Market Foundation timeline. Shorter engagements are a subset of the same steps.
Pipeline data, call recordings, CRM and past deals reviewed. Interviews with you and anyone who sells.
Your ICP agreed and written down — tiers, trigger events and disqualifiers. Target list criteria set.
Messaging per segment, a sequence across email, LinkedIn and phone, the process mapped and CRM stages built.
A live walkthrough, a documented playbook, a 90-day plan — and a hiring kit if a hire is next.
No five-week silence followed by a slide deck. Every week ends with something you can use.
Documents and assets, not advice you have to remember. All of it stays with your business.
Tiered account criteria, trigger events, buying roles and disqualifiers.
Built and verified against your ICP, ready to load into your CRM.
Value proposition, per-segment angles, proof points and objection handling.
Email, LinkedIn and phone steps, written and timed across the touch window.
Stages with exit criteria, so the pipeline number means something.
Scorecard, pay benchmark, job ad, interview guide and a 30-60-90 ramp.
Quoted in writing before anything starts. No hourly creep.
Already selling? Send us what you have — your pitch, outreach messages, CRM or pipeline export and a call recording or two. In one week, we review it and hand back the fixes that matter most.
A deeper audit of what you run today — channels, conversion, deal size, sales cycle and lost reasons — with every fix ranked by impact.
EnquireWho actually buys — trigger events, buying roles, disqualifiers — plus the value proposition, subject lines, call openers and objection handling for every segment.
EnquireEverything in the Sprint, plus your sales process mapped, CRM stages with exit criteria, an email + LinkedIn + phone sequence and a 90-day plan.
EnquireScorecard, pay benchmark, job ad, interview kit and ramp plan for your first sales hire.
Annual cost for the same job: getting qualified conversations into your calendar.
Benchmarks: fully loaded in-house SDR in Australia approx. AUD 130K a year; outsourced SDR programs AUD 6K–16K a month (published AU market rates, 2026); offshore SDR in the Philippines AUD 12–17 an hour all-inclusive, roughly AUD 21K–45K a year (Offshore 24/7, 2026).
Benefits, payroll taxes, tooling, a manager's time — and three to six months of ramp before anything closes.
At your deal size, you're paying for headcount — and the person on your account is usually the most junior.
An offshore SDR with no ICP, no tested messaging and no process is just a cheaper way to send the wrong messages. The Foundation costs about the same as one month of an offshore hire, and gives any SDR a system to step into.
Build it once, correctly, then run it. Booked Out costs less because the scope is focused — not because the alternatives are doing it wrong.
Booked Out takes on a small number of founder-led businesses at a time, so every engagement gets senior attention from the first call to the handover.
Messaging is grounded in buyer psychology — how people actually decide — rather than your feature list.
Based in Malaysia (GMT+8) and working remotely with founders anywhere. Calls are scheduled in your time zone.
The strategist who builds your plan is the one in your meetings — no account managers in between.
Quoted before the work starts. No hourly creep — anything outside scope is priced before it's done.
Lists, copy, sequences, documentation and CRM configuration remain your property at the end.
The same system, rebuilt for freelancers, designers, photographers, UGC creators and microinfluencers: fill-in-the-blank scripts, a short course and templates to land clients and brand deals.
If you're already selling, start with the Pipeline Pit Stop: one week and AUD 460 to review what you have and get your top fixes. If you want the full picture first, the Sales Strategy Audit takes two weeks and costs AUD 925. Either way, you'll know what's broken before committing to anything larger — and if nothing is, we'll tell you that too.
You can, and plenty of startups do. But an SDR — offshore or local — needs an ideal customer, tested messaging and a process to step into. Without them, you're paying someone to send the wrong messages faster. We build that system for about the cost of one month of an offshore hire, or run the outreach for you. If you still want to hire, Sales Hiring Support sets them up to ramp.
Not on the first call. Meeting targets are set after two weeks of live data — that's the difference between a tested plan and an agency promising 30 meetings a month.
Because nothing outbound produces a readable signal in four weeks. It's a quality argument, not a lock-in.
No. Engagements are senior-led from the first call to the handover — the strategist who builds your plan is the one in your meetings.
Everything: lists, copy, sequences, documentation and CRM configuration. It's built for your business and stays with it.
Projects are 50% to begin and 50% on delivery. Prices are set in AUD and exclude any applicable taxes; your written quote confirms the exact amount before anything starts.
No pitch, no obligation. We'll read it, look at your website and reply by email with where we'd start.
We'll read it properly and reply to by email. If it's urgent, write to blanche@bookedout.asia.